Teardown

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Positioning audit, competitor teardown and ICP reality check.

$299 flat

7 days from cleared payment

One week. One price. The full diagnosis, and a fix list you can start on Monday.

What you get

  • Positioning audit of your website and messaging
  • One competitor teardown: how they win the attention you're losing
  • ICP reality check: who's actually buying versus who you target
  • Top 3 messaging gaps, ranked by revenue impact
  • A 30-day fix list you can act on immediately

Ideal for

Founder-led B2B companies where something is clearly broken but you're not sure what. First-time buyers of strategic positioning work who want the diagnosis before committing to a project.

How it works

Day 1–2

You send your current positioning, website, top three competitors and any recent customer conversations.

Day 2–5

I audit the positioning, tear down the competitor, and check your stated ICP against who is actually buying.

Day 5–7

You get the document. I answer questions on it. You keep it either way.

Ready to start?

One message. That's all it takes.