Teardown

TeardownX We prove your market before you spend on it.

We take your market apart, tell you what it can and cannot give, then prove the plan on a small budget before anything scales.

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POSITIONING ICP MESSAGE CHANNEL

Operators from these companies use it

Named by employer, because that is what is true. Individual practitioners, not a company endorsement.

Freshworks
Cognizant
Deloitte
EY
Bajaj Electricals
SAP
Schneider Electric
Zoho
Kovai.co
Mitsogo
Fidelity Investments

Four cuts, in this order.

Get the third right on top of a wrong first and you have paid to scale a mistake.

Positioning

The shelf a buyer files you on.

Not the words on your homepage. The category they judge you in, and the alternatives they judge you against.

  • The category, in their words
  • The three alternatives, including doing nothing

ICP

Who actually pays, not who the deck was built for.

We check the profile you state against the customers who renew and refer. Where they disagree, the payers win.

  • Who is buying now, and why
  • Which segment renews, and which quietly churns

Message

What has to be true in their head first.

A message is a sequence of beliefs, not a tagline. We write it in the order the buyer changes their mind.

  • The belief that has to change first
  • The proof that changes it

Channel

Where that message meets them while they decide.

Channel comes last on purpose. Run it first and you are paying to broadcast a guess.

  • The channels your payers are already in
  • The smallest test that proves or kills it
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One brain, with agents that know your business.

One B2B product marketer, 6+ years in GTM, running every engagement personally with AI agents trained on your positioning, customer calls and data. That is how one person covers ground an agency staffs with five. Nobody junior touches it.

$5M+
Pipeline as sole product marketer across three enterprise SaaS products
25%
Win rate increase from messaging and targeting work with sales and BDRs
$1.4M to $2.5M
ARR on PIMworks in 14 months after a repositioning
100+
Enablement assets shipped: battlecards, narratives, objection frameworks
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The proof is step one. The commitment is step three.

Four steps, bought one at a time and taken in this order. Each one is priced on its own, and each one has to pay for itself before the next is worth buying.

  1. Marketing Teardown

    ₹1,500 flat, paid once

    The read you cannot get from inside your own company.

    1. Positioning audit of your website and messaging
    2. 1 competitor teardown: how they win attention you're losing
    3. ICP reality check: who's actually buying vs. who you target
    4. Top 3 messaging gaps, ranked by revenue impact
    5. First 30-day fix list you can act on immediately
    6. No call to sit through before you can buy it

    Start here. Every price below is set by what this finds.

  2. Deep Teardown + Plan

    ₹1,25,000 flat, paid once

    The teardown taken all the way to a plan you can run.

    1. Up to 6 customer and lost-deal interviews
    2. The full competitive set, mapped
    3. Positioning, ICP and message hierarchy, written out
    4. 90-day plan: tests, budget, and the number each test must hit
    5. A working session to hand it over to your team
    6. Messaging written in the order a buyer changes their mind

    Worth buying once the teardown has shown the gap is real. The teardown finds the gap; this is the interviews and the written plan that close it, for less than one bad quarter of ad spend.

  3. 90-Day Execution

    ₹2,00,000 per month

    I run the plan with you, week by week, for a quarter.

    1. The plan executed, not advised on
    2. Message and channel tests run one at a time
    3. Weekly reporting on pipeline, not activity
    4. Positioning, assets and enablement kept current
    5. Direct access to the operator doing the work
    6. One senior operator with AI agents. Nobody junior touches it

    Only once a plan exists and the first tests are defined.

  4. Performance Share

    Agreed first agreed in writing

    A share tied to numbers we both signed off first.

    1. Targets agreed in writing before the period starts
    2. One metric, measured in your CRM, not mine
    3. A reduced base for the period it runs
    4. No claim on revenue the work did not touch
    5. Never a replacement for the base, and never priced on a forecast

    Only after a quarter of real numbers. Never at the start.

You can stop after any step, and everything already done is yours to keep. No lock-in, no notice period, nothing to unwind.

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Acknowledged by

One operator asks for more trust than an agency does. So the record is held where I cannot edit it, and the terms are written down before any money moves.

Look it up

Before you ask.

It is paid, which is the point. You get the positioning audit, the competitor teardown, the ICP read and the 30-day fix list as files you own and can hand to anyone. If the 90 days are not right for you, you keep the work and we are done.

Because it is different work, not more of the same work. The teardown is one week spent reading what you already have, and its job is to tell you whether there is a gap worth closing. Step two is up to six customer and lost-deal interviews, the full competitive set mapped, and positioning, ICP and a costed 90-day plan written out and handed over. That is several weeks of work, and it costs less than one bad quarter of ad spend. You only buy it if the teardown proved the gap is real.

A small monthly base covers the work. The rest is tied to targets we agree in writing before the 90 days start, normally qualified pipeline or revenue. Those targets come from what the teardown found about your market, not from what sounds good on a call. Miss the target and you do not pay that part.

Not unaided. The drafting, the research and the reporting run on AI agents trained on your own positioning, customer conversations and data, so the volume is machine speed and the judgement stays human and senior. That is what makes the base small enough to be worth your risk.

An agency is paid the same whether it works or not, scopes for months and hands the work to a junior. Here the entry is a fixed one-week teardown, the base after it is small, the rest is tied to agreed results, and one senior operator does the work.

No. They get the teardown, the 90-day plan and the weekly priorities, and we take the work they do not have the seniority or the hours for. Most founders keep the person and get considerably more out of them.

You see the same data we do. Weak market signal and we say so in the reality call, before the money moves. Strong signal with weak execution and we change the execution. Working and we scale it. No 12-month lock-in either way.

Not yet. This works for founders with real traction and stalled growth. If you are still hunting the first repeatable win, come back when you have it.

B2B tech and tech-enabled businesses. If you sell software, infrastructure or distribution through a digital funnel, we speak your language.

Find out what your market will actually give you.

One week. One flat fee. No retainer, no call required.

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