Most marketers copy the outputs of success. But what if we focused on the inputs instead?” Krithika Shankarraman, Marketing at Thrive Capital (via Kenny's Podcast) Let’s start with a hard truth. Most marketing strategies today look the same. Blog posts, paid ads, webinars, SEO content, repeat. Despite all the activity, very few strategies drive real business outcomes. Most fall into the trap of copying what seemed to work elsewhere. But what if you had a system that helped yo

A straight-up teardown of how Webflow became a no-code powerhouse, what they're doing right, and where they're fumbling the ball The No-Code Revolution You Didn’t See Coming Imagine building a website as complex as a React app without writing a single line of code. That's Webflow's whole pitch. They're now powering over 1.2 million websites globally. But here's the catch: despite pulling in a $4B+ valuation, they're running into some pretty significant issues with monetizatio

How n8n became the open-source automation darling, what they're nailing, and where their funnel is leaking The Automation Revolution You Didn’t See Coming Imagine spending months building custom integrations, only to be outpaced by an open-source tool that connects everything with drag-and-drop ease. Enter n8n the automation platform quietly powering over 10M workflows worldwide. But here's the twist: despite all that GitHub love, they're struggling to turn community buzz in

How SEMrush Became the SEO Tool Titan (and Where Their Strategy Needs a Refresh) A straight-up teardown of SEMrush's 2024 dominance and where their funnel is leaking The SEO Arms Race No One Saw Coming You know that feeling when you spend months perfecting your content strategy, only to see competitors zoom past you? Yeah, that's happened to most of us. That's where SEMrush comes in. With over 10 million marketers now relying on it, the platform has basically become the Swiss

A straight teardown of how Midjourney's AI art went viral and where their strategy is falling apart When Pixels Outpaint Pens Imagine your design team spends weeks crafting visuals, only to be outdone by an AI that turns text into masterpieces in seconds. Enter Midjourney the AI art tool that's turning marketers and artists into digital Picassos, racking up over 14M users. But behind the vibrant pixels lies a paradox: explosive growth paired with monetization struggles. Let’s

How Perplexity AI Mastered the Art of Answering Questions (and Why Their SEO Playbook Needs a Reality Check) A No-BS Teardown of the AI Search Underdog's Viral Growth and the Leaks in Their Funnel The SEO Battle You Didn’t See Coming Imagine your marketing team spends six months crafting the “perfect” SEO strategy… only to get crushed by an AI startup that answers questions like a caffeinated librarian. Meet Perplexity AI the minimalist search engine stealing Google's thunder