Pricing
Three plans. Stop any month.
Most agencies sell the retainer first and look for the problem later. This runs in the other order: one hour finds the gap, then you decide whether to have it fixed, and whether your team should learn to fix it themselves.
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What each plan costs
There is no lock-in on any plan. The monthly plans stop any month, and the work is yours either way.
Each market has its own price, set against what that market pays for the work. They are fixed price points, not live conversions, so they hold steady as exchange rates move. You pay the price for the market you contract from, and it is on the invoice before any money moves.
Invoiced as an export of services under LUT, so no Indian GST is added. Any reverse-charge VAT or withholding in your own jurisdiction is handled on your side.
Why it runs in this order
- Positioning decides who the message is for.
- The message decides what the channel carries.
- Spend on the channel first and you are paying to broadcast a guess. That is the most expensive mistake on this page, and the one most retainers start with.
- So the one-hour teardown comes first, and it decides whether a monthly plan is worth paying for at all.
What you keep if you stop
- Everything produced up to that point, in files you own.
- No lock-in at any step, no notice period, nothing that expires.
- If the teardown says the problem is the product rather than the marketing, that is a useful answer and you should not spend another rupee here.
Questions before you buy
- Is the teardown just a sales pitch in a PDF?
- It is paid, which is the point. You get the positioning audit, the competitor teardown, the ICP read and the 30-day fix list as files you own and can hand to anyone. If a monthly plan is not right for you, you keep the work and we are done.
- Why do the monthly plans cost so much more than the teardown?
- Because they are different work. The teardown is one hour spent reading what you already have, and its job is to tell you whether there is a gap worth closing. The monthly plans are the fixing: tests run, messaging rewritten, pipeline reported every week, and on the training plan your team taught to run it themselves. You only buy one if the teardown showed the gap is real, and you can stop any month.
- One person cannot build a website, run campaigns and report on all of it.
- Not unaided. The drafting, the research and the reporting run on AI agents trained on your own positioning, customer conversations and data, so the volume is machine speed and the judgement stays human and senior. That is what keeps the monthly price small enough to be worth your risk.
- How is this different from an agency?
- An agency is paid the same whether it works or not, scopes for months and hands the work to a junior. Here the entry is a fixed one-hour teardown, the monthly plans after it stop any month, and one senior operator does the work.
- I already have a marketer. Do you replace them?
- No. They get the teardown, the fix list and the weekly priorities, and we take the work they do not have the seniority or the hours for. Most founders keep the person and get considerably more out of them.
- What if it is not working after 3 months?
- You see the same data we do. Weak market signal and we say so in the reality call, before the money moves. Strong signal with weak execution and we change the execution. Working and we scale it. No 12-month lock-in either way.
- I have not found product-market fit yet. Am I a fit?
- Not yet. This works for founders with real traction and stalled growth. If you are still hunting the first repeatable win, come back when you have it.
- Which industries?
- B2B tech and tech-enabled businesses. If you sell software, infrastructure or distribution through a digital funnel, we speak your language.
Anything not answered here reaches me at reyaz@teardownx.com.